ENVIAR EMAIL
The $6 trillion opportunity: How digital improves customer experience
Overview
Digital disruption has caused a steady erosion of customer loyalty despite companies’ customer retention efforts.
Consumers continuously evaluate providers and have become nonstop customers. The tangible result is a growing “switching economy” that accounts for an estimated $6.2 trillion in revenue opportunity for providers across 17 key markets today—up 26 percent, from $4.9 trillion, in 2010.
To tap into new revenue growth potential, companies must adopt new customer centric practices, including offering an integrated customer experience across digital and analog channels to meet customers’ preferences.
Key Findings
Today’s customer experience and journey is dynamic, accessible and continuous. Every customer is a digital customer, but not all move at the same speed.
Más información sobre este producto consulte en: https://www.accenture.com/us-en/insight-digital-improve-customer-experience
Este sitio web utiliza cookies.
Leer más