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Accenture and Lacoste: Establishing a digital presence in China
Overview
Lacoste selected Accenture due to its multichannel platform, excellent track record in navigating the legal and cultural challenges related to launching online businesses in China, and ability to deliver quality online experiences to Chinese consumers for other brands and businesses.
Through close collaboration, Accenture is helping Lacoste achieve its goal of turning China into its largest retail market.
In this video, Sébastien Fayet, Head of Digital Commerce, Lacoste, discusses how Accenture is helping Lacoste achieve its goal of turning China into its largest retail market.
Opportunity
Más información sobre este producto consulte en: https://www.accenture.com/us-en/success-accenture-lacoste-establishing-digital-presence-china
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