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By 2030, the world’s middle class will double in size.China alone will add one billion people to the middle class by 2030.The need for sustainable consumer goods will increase at a dramatic rate.
The Challenge
For the first time in history, a truly global middle class is emerging. By 2030, it will more than double in size, from 2 billion today to 4.9 billion. Asia will host 64 percent of the global middle class and account for more than 40 percent of global middle-class consumption.
The demand for products and food will grow at a rapid pace. The importance of sustainability will grow right along with it.
Source: Brookings Institution, Dr. Homi Kharas
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