Johnson Controls research on digital natives helps guide design of the next generation of vehicles
- Digital natives are inseparably connected with digital technologies and feel incomplete without them.
- They are used to having immediate access to up-to-date information from multiple sources, including the Internet.
- They want information to find them automatically without having to ask or look for it.
- They can have all the above everywhere except in their cars.
DIGITAL NATIVES:
- Do not know life without the Internet, mobile phones, digital music players, etc.
- Are inseparably connected to digital technologies
- Are used to dealing with complexity
- Have developed extensive skills in multi-tasking and information processing
- Are always connected, with immediate fast access to information
- Feel incomplete without digital technologies
WHAT THEY EXPECT:
- More durable, high-quality electronics
- Better connectivity to integrate external devices
- Intuitive handling of electronics
- The ability to deliver relevant information in specific situations i.e., information that finds them at the right time
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