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Key industry themes
Beyond digital: empowered consumers seek out tailored, inspiring content experiences that transcend platforms and can be shared
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content
Más información sobre este producto consulte en: http://www.pwc.com/gx/en/global-entertainment-media-outlook/key-industry-themes.jhtml
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