PLAY, Andy Cohen Presents

World Business Forum Milan 2012 | Andy Cohen

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Andy Cohen presents

The Power of Thinking Differently

• Why we tend to treat our assumptions as truths rather than beliefs
• Thinking differently: Three phases to change our mental patterns
• Magic as a metaphor to drive innovative thinking, insights and new ideas
• From individual discovery to collaborative new thinking: How to turn creative thinking into the expected specific outcomes
• Playing, exploring, trying and learning from experience

About Andy Cohen

With a unique perspective in business, Andy uses magic to demonstrate the power of thinking differently and overcome assumptions.Consultant to Fortune 500 companies as well as recipient of the Effie Award from the American Marketing Association, he demonstrates how the skills of a magician can be applied to marketing, innovation, and leadership. His presentations include live demonstrations of how magic can be applied to many areas of business.