PLAY, Ferrán Soriano Presents

Is there a secret formula for success? Ferrán Soriano, answers The former Vice President of F.C. Barcelona establishes an interesting parallel between managing soccer and managing business.

Spotlight is a series in which the most prestigious thinkers, academics, entrepreneurs and business people share trendsetting, valuable ideas to a demanding audience of top executives and MBA students.

About Ferrán Soriano

The current CEO at Manchester City Football Club, Ferran reveals the human truths behind businesses diverse playing fields.

Vice President of FC Barcelona from 2003-2008, Ferran helped grow FC Barelona into one of the fastest growing football clubs, utilizing a leadership strategy of common sense, logic, and a strict set of management skills. A culmination of his love for soccer and management, and his understanding of the humane characteristics that link the two, he wrote “Goal: The Ball Doesn’t Go In By Chance: Management Ideas from the World of Football."