PLAY, Simon Mainwaring Presents

Simon Mainwaring reveals keys to creating a positive impact for your brand at World Marketing Forum Mexico.

Brands and Social Media

• Brands held accountable through social transparency
• Why the key to profit is purpose
• How to create a competitive and authentic story

About Simon Mainwaring

Simon is the founder of We First, a company dedicated to social branding for the creation of communities, profits and positive impact.

He has received more than 60 international prizes in recognition of his work, including “Best Creative” at the Cannes festival. With a focus on the impact of social networks on brands and consumers, Simon is a contributor to publications such as Fast Company, Forbes and the Huffington Post and in 2011 published his bestselling book We First: How Brands and Consumers Use Social Media to Build a Better World.