INTELLECTUAL CAPITAL AND DEVELOPMENT POTENTIAL

Development discussions make targets clear

• product training
• safety in production
• sales training in Russia

Towards the end of 2012, Ruukki Metals rolled out a product training concept based on e-learning. This concept established its position during the course of 2013 and around 1,550 Ruukki people from across 27 countries participated in training, which was held at least once a week. Expansion of the distribution network entailed the recruitment of new salespersons and technical customer support people in various parts of the world. E-learning product training events provided a convenient, cost effective way for newcomers to Ruukki to learn about Ruukki’s products.