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Forrester Thought Leadership: Keeping Customers Happy by Personalizing Each Interaction
According to Forrester, 70% of senior marketing executives believe that personalizing the consumer experience can significantly improve customer lifetime value and customer advocacy. However, 1-to-1 marketing is still a challenge. Forrester reveals that in order to avoid losing to competitors or being disrupted by startups, marketers must:
- Step up to meet consumers’ personalization expectations
- Adapt marketing channels to align with changing consumer behavior
- Partner with BI firms, software vendors, and app developers for assistance
- Build support for personalization initiatives throughout the wider enterprise
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Find out how innovative banks, mobile operators, retailers, utilities, and consumer products companies are using mobile applications to drive customer engagement and loyalty. Browse 40+ articles from analysts, industry experts, and innovative early adopters.
STM Delivers Innovation via a Mobile App
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