Connected Marketing Solutions

Tata Consultancy Services S.A.

Descripción

Tata Consultancy Services S.A.

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Engage, measure and optimize interactions with target audiences across all touch-points, including mobile and social, enabling an overall increase in Return on Marketing Investment (RoMI), with TCS’ Connected Marketing Solutions.

Client Challenges

  • Reducing cycle times for campaigns, product launches and content production
  • Making the right decisions by leveraging large amounts of data and preparing a comprehensive snapshot of the customer
  • Creating enhanced customer experiences, which foster loyalty and help the brand stay ahead of the competition
  • Managing global as well as local marketing campaigns efficiently
  • Increasing transparency and demonstrating returns on marketing investments
  • Increased responsiveness
  • Improved turnaround times
  • A culture of continuous innovation
  • Enhanced ability to engage, measure and optimize interactions with customers by delivering connected digital brand experiences

Más información sobre este producto consulte en: http://www.tcs.com/offerings/connected-marketing-solutions/Pages/default.aspx












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