Descripción
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By 2030, the world’s middle class will double in size.China alone will add one billion people to the middle class by 2030.The need for sustainable consumer goods will increase at a dramatic rate.
The Challenge
For the first time in history, a truly global middle class is emerging. By 2030, it will more than double in size, from 2 billion today to 4.9 billion. Asia will host 64 percent of the global middle class and account for more than 40 percent of global middle-class consumption.
The demand for products and food will grow at a rapid pace. The importance of sustainability will grow right along with it.
Source: Brookings Institution, Dr. Homi Kharas
- Smarter, smaller electronic devices
- Energy-saving materials and processes
- More convenient foods
- More household goods with biodegradable or other earth-friendly ingredients
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Unilever
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Haier
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University of California-Santa Barbara
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European Union
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University of Minnesota
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American Chemical Society
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2012 China Personal Care & Cosmetics Innovation Award
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European Commission
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R&D 100 Awards
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Haier
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Henkel
Más información sobre este producto consulte en: http://www.dow.com/en-us/science-and-sustainability/global-challenges/global-challenges-consumer-lifestyle