8. Supplier Relationships

The customer is the primary focus of a business. By understanding and responding to the needs of customers, an organization can correctly target key demographics and therefore increase revenue by delivering the products and services that the customer is looking for. With knowledge of customer needs, resources can be allocated appropriately and efficiently. Most importantly, a business’s dedication will be recognized by the customer, creating customer loyalty. And customer loyalty is return business.

A team of good leaders will establish unity and direction quickly in a business environment. Their goal is to motivate everyone working on the project, and successful leaders will minimize miscommunication within and between departments. Their role is intimately intertwined with the next ISO 9000 principle.