PLAY, Fernando Moiguer Presents

World Marketing Forum Mexico City 2013 | Fernando Moiguer

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The Next Stage in the Evolution of Branding

• What do consumers want from brands? Keys to understanding your customers
• Modernity and postmodernity in marketing: New values that build citizenship about consumption
• Play duality: How brands can respond to consumer behavior

About Fernando Moiguer

A specialist in cosumer behavior, Fernando is one of the most prestigous marketing consultants in Latin America.

His expertise in developing business strategies and building brands has led him to collaborate with brands such as Coca Cola, Zurich, and Taringa! Moiguer is recognized as an inspirational source of learning. An expert in constructing and positioning a brand, he has become a referent for analyzing the latest idiosyncrasies in the field.