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World Business Forum Milan 2013 | Mauro Porcini
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Mauro Porcini on why design matters at World Business Forum Milan.
- On the meaning of design and the makings of a design thinker
- Rational & emotional vs functional: How to outgrow competition
- Articulating Design to Drive Innovation
About Mauro Porcini
He had held the same position at 3M since 2002, where he worked on not only the global design strategy but also on the corporation’s design culture. In 2012, Porcini was named one of Fortune magazine’s 40 Under 40: Business’ hottest rising stars.
Mauro Porcini
PepsiCo CDO on the Makings of a Design Thinker
Available until January 21
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Más información sobre este producto consulte en: http://www.wobi.com/wbftv/pepsico-cdo-makings-design-thinker
