PLAY, Adam Werbach Presents

World Business Forum Mexico City 2012 | Adam Werbach

Average:

Adam Werbach presents

Sustainable today: from short-term profitability to long-term sustainability.

Focus on the action rather than aspiration: sustainability as a strategy

• From short-term profitability to long-term sustainability: What it means to be sustainable today
• Nature as a model for strategy and execution of sustainable practices
• Three key tools to a great sustainability strategy: Transparency, commitment, and networs
• The sustainability sweet spot: How to create value for clients as well as for the brand

About Adam Werbach