PLAY, Brian Sweeney Presents

World Business Forum Buenos Aires 2012 | Brian Sweeney

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When the Winds of Change Blow, Build Windmills not Walls

• How to rethink your organization to turn ideas into actions
• The three questions every leader must ask him or herself and answer —now
• The power of concentration, diversity and focused, absolute attention
• Sustainability as a required component for every organization

About Brian Sweeney

Brian is Chairman of global public relations company SweeneyVesty, a consultancy specializing in brand building, growth and transformation.

Having worked with Saatchi&Saactchi CEO Kevin Roberts on the development of his renowned Lovemark philosophy, he continues to have a key role in the dissemination of Lovemarks as the future beyond brands in corporate, academic and social contexts. Saatchi&Saatchi has been a client of SweeneyVesty in New Zealand since 1988 and globally since 1997.